Beyond The Stars 30 Years Of Star Magic
Star Magic is a talent agency and production company that is known for discovering and managing some of the biggest names in the Philippine entertainment industry. Founded in 1992 as ABS-CBN Talent Center, the company has since become a household name in the country and has expanded its reach across the globe. This year, Star Magic celebrates its 30th anniversary with a grand virtual event called "Beyond The Stars." In this article, we will take a closer look at Star Magic's journey over the past three decades and what we can expect from "Beyond The Stars."
From ABS-CBN Talent Center To Star Magic
Before it became known as Star Magic, the talent agency and production company was originally called ABS-CBN Talent Center. It was established in 1992 with the goal of discovering new talents and providing them with opportunities to showcase their skills on television. Some of the early stars that were discovered by ABS-CBN Talent Center include Jolina Magdangal, Marvin Agustin, and Rico Yan. In the years that followed, the company continued to expand its roster of talents and even ventured into producing its own films and television shows.
The Rise Of Star Magic
In 1995, ABS-CBN Talent Center was rebranded as Star Magic. This change was brought about by the company's desire to establish a stronger identity and to reflect its growing influence in the industry. With Star Magic, the company was able to solidify its position as the premier talent agency and production company in the Philippines. It continued to discover and manage some of the biggest names in the entertainment industry, including Bea Alonzo, John Lloyd Cruz, and Kathryn Bernardo.
Star Magic Goes Global
As Star Magic's influence continued to grow in the Philippines, the company also began to make a name for itself on the global stage. It started by sending some of its talents to international events and competitions, such as the Asian Supermodel Contest and the World Championships of Performing Arts. In 2007, Star Magic established its own talent management arm in the United States, which focused on promoting Filipino talents in Hollywood. Some of the stars that have made a name for themselves in the US under Star Magic's management include Vanessa Hudgens, Darren Criss, and Nicole Scherzinger.
Beyond The Stars: Celebrating 30 Years Of Star Magic
To celebrate its 30th anniversary, Star Magic is holding a grand virtual event called "Beyond The Stars." The event will feature some of the biggest names in the Philippine entertainment industry and will showcase their talents through various performances and presentations. It is also an opportunity for fans to get a closer look at the behind-the-scenes workings of Star Magic and to learn more about its history and legacy. The event will be held on September 4, 2022 and will be available for streaming worldwide.
The Legacy Of Star Magic
Over the past 30 years, Star Magic has established itself as a force to be reckoned with in the entertainment industry. It has discovered and managed some of the biggest names in Philippine showbiz and has also made a name for itself on the global stage. Star Magic has not only helped to shape the careers of its talents, but it has also played a significant role in shaping Philippine pop culture. With its continued success and influence, it is clear that Star Magic will remain a driving force in the entertainment industry for years to come.