Gartner Magic Quadrant For Analytics And Business Intelligence Platforms
In today’s fast-paced business world, data is the most valuable asset for businesses. Companies who have a good handle on their data are able to analyze it to make better decisions, gain a competitive edge, and improve their bottom line. That’s why analytics and business intelligence (BI) platforms have become such an important part of modern businesses. These platforms help businesses make sense of the massive amounts of data they collect and turn it into actionable insights. But with so many options to choose from, it can be hard to know which platform to choose. That’s where the Gartner Magic Quadrant for Analytics and Business Intelligence Platforms comes in.
What is the Gartner Magic Quadrant?
The Gartner Magic Quadrant is a research report that is published annually by the research and advisory firm, Gartner. It is widely recognized as one of the most influential reports in the technology industry. The report evaluates the leading providers of analytics and business intelligence platforms based on two key criteria: completeness of vision and ability to execute.
Completeness of vision refers to a provider’s ability to anticipate and respond to market trends and customer needs. Ability to execute refers to a provider’s ability to successfully deliver their product or service to customers. Providers are then placed into one of four categories: Leaders, Challengers, Visionaries, and Niche Players.
What are the benefits of the Gartner Magic Quadrant?
The Gartner Magic Quadrant is an extremely helpful tool for businesses who are looking to invest in an analytics or business intelligence platform. Here are some of the benefits:
- Unbiased evaluation: The Gartner Magic Quadrant is widely recognized as one of the most unbiased evaluations of technology providers in the industry. This means that businesses can trust the evaluation and make informed decisions.
- Clarity: The Gartner Magic Quadrant provides a clear and easy-to-understand overview of the leading providers in the industry. This can help businesses quickly narrow down their options and find a suitable provider.
- Expert opinion: The Gartner Magic Quadrant is based on extensive research and analysis conducted by industry experts. This means that businesses can trust the evaluation and be confident that they are making a well-informed decision.
- Future-proofing: The Gartner Magic Quadrant evaluates providers based on their ability to anticipate and respond to market trends. This means that businesses can have confidence that the provider they choose will be able to continue meeting their needs in the future.
Who are the Leaders in the Gartner Magic Quadrant for Analytics and Business Intelligence Platforms?
The Leaders quadrant is the highest-ranking quadrant in the Gartner Magic Quadrant. Providers in this quadrant have a strong ability to execute and a complete vision for the market. The Leaders in the 2021 Gartner Magic Quadrant for Analytics and Business Intelligence Platforms are:
- Microsoft
- Tableau (now part of Salesforce)
- Qlik
- ThoughtSpot
- Domo
- Sisense
- IBM
- SAP
It’s worth noting that just because a provider is not in the Leaders quadrant, it doesn’t mean that they are not a good provider. The other quadrants also contain excellent providers who may be a better fit for certain businesses.
Conclusion
The Gartner Magic Quadrant for Analytics and Business Intelligence Platforms is an invaluable tool for businesses who are looking to invest in an analytics or business intelligence platform. It provides a clear and unbiased overview of the leading providers in the industry, allowing businesses to make informed decisions. While the Leaders quadrant contains the highest-ranking providers, it’s important to remember that there are excellent providers in all four quadrants.
