Mercedes Benz Chicken Magic Body Control Tv Commercial
Introduction
In 2013, Mercedes Benz released one of the most creative and memorable TV commercials of all time – the Chicken Magic Body Control ad. This ad went viral and took the world by storm, with millions of people watching it on YouTube and sharing it on social media. In this article, we'll delve into the story behind the Mercedes Benz Chicken Magic Body Control TV commercial and explore its hidden meanings and messages.
The Story Behind the Ad
The Mercedes Benz Chicken Magic Body Control TV commercial features a group of chickens bobbing their heads in unison to the song "Upside Down" by Diana Ross. The chickens are shown moving their heads back and forth in time with the music, and the ad is shot in slow motion to create a surreal and dreamlike effect. The ad ends with the tagline "Magic Body Control: The best or nothing" and the Mercedes Benz logo. The ad was created by the German advertising agency Jung von Matt, and it was directed by Andreas Nilsson. It was part of a larger campaign for the S-Class Mercedes Benz, which aimed to promote the car's innovative suspension system called "Magic Body Control."
The Meaning Behind the Ad
The Mercedes Benz Chicken Magic Body Control ad is more than just a clever marketing gimmick – it is a work of art that is open to interpretation. Some people believe that the ad is meant to symbolize the smoothness and grace of the Mercedes Benz S-Class suspension system, which allows the car to glide over bumps and imperfections in the road. The chickens bobbing their heads in unison could represent the car's ability to stay stable and level while driving over uneven terrain. Others believe that the ad is a playful nod to internet memes and viral videos. The idea of chickens bobbing their heads in time to music is a popular meme that dates back to the early days of the internet. By featuring this meme in their ad, Mercedes Benz was able to tap into a larger cultural trend and make their commercial more relatable and appealing to a younger audience.
The Impact of the Ad
The Mercedes Benz Chicken Magic Body Control TV commercial was a huge success for the company. It quickly went viral and became one of the most watched and shared ads of all time. It was even featured on the Ellen DeGeneres Show and won several awards at the Cannes Lions International Festival of Creativity. The ad's popularity also had a positive impact on Mercedes Benz's sales. According to a report by Forbes, the company's sales in the United States increased by 14% in the month following the ad's release. This is a testament to the power of creative and effective advertising, and it shows that a well-crafted ad can have a significant impact on a company's bottom line.
Conclusion
The Mercedes Benz Chicken Magic Body Control TV commercial is a true masterpiece of advertising. It is creative, memorable, and effective, and it has had a lasting impact on the world of advertising. By tapping into popular culture and using humor and creativity, Mercedes Benz was able to create an ad that was both entertaining and informative. The ad's success shows that a well-crafted ad can be a powerful tool for promoting a brand and increasing sales.
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