From Poop To Gold The Marketing Magic Of Harmon Brothers
If you've spent any time scrolling through social media or watching YouTube in the past few years, chances are you've stumbled across a video from the Harmon Brothers. This Utah-based marketing agency has made a name for themselves by creating hilarious, viral ads that turn mundane products into must-haves.
From squatty potties to Purple mattresses, the Harmon Brothers have a knack for taking products that most people would never think twice about and turning them into internet sensations. But how do they do it? Let's take a closer look at the marketing magic of the Harmon Brothers.
The Power Of Storytelling
At the heart of every Harmon Brothers ad is a great story. They take products that are often seen as boring or functional and give them a sense of whimsy and charm. For example, their ad for Poo~Pourri, a bathroom spray designed to eliminate odors, features a woman in a ball gown sitting on a toilet. It's unexpected, funny, and most importantly, memorable.
But it's not just about being funny. The Harmon Brothers are masters of emotional storytelling. Their ads for Purple mattresses, which feature a hilarious Goldilocks-inspired storyline, also tug at the heartstrings. By the end of the ad, you feel a connection to the characters and are invested in the product.
The Importance Of Production Value
While the storytelling is crucial, the Harmon Brothers also place a huge emphasis on production value. Their ads look and feel like mini-movies, with high-quality visuals, sound design, and special effects. This attention to detail not only makes their ads stand out, but it also helps to elevate the product being advertised.
For example, their ad for the Squatty Potty, a stool designed to help with bowel movements, features a prince and a unicorn made out of ice cream. It's a bizarre concept, but the production value is so high that it doesn't feel cheap or cheesy. Instead, it feels like a whimsical, high-end commercial.
The Power Of Humor
Finally, it's impossible to talk about the Harmon Brothers without mentioning their sense of humor. Their ads are funny, irreverent, and often a little bit silly. But more than anything, they're memorable. In a world where we're bombarded with ads on a daily basis, the ones that stand out are the ones that make us laugh.
But it's not just about making people chuckle. The Harmon Brothers use humor as a way to make their products more relatable. By poking fun at the absurdities of life, they're able to connect with their audience and make them feel like they're in on the joke.
Conclusion
The Harmon Brothers have created an entirely new genre of advertising. Their ads are funny, emotional, and memorable, and they've helped to turn previously unknown products into household names. But more than anything, the Harmon Brothers have shown that the key to successful advertising is to tell a great story. By creating ads that are more than just commercials, they've been able to connect with their audience in a way that traditional advertising never could.
If you're looking to create a successful marketing campaign, take a page out of the Harmon Brothers' book. Focus on telling a great story, invest in production value, and don't be afraid to be a little bit silly. Who knows? You might just strike marketing gold.
